Aveda's Earth Month Campaign Targets Global Warming

Instead of celebrating the Earth for only one day, Aveda, The Art and Science of Pure Flower and Plant Essences, the manufacturer of lifestyle products, targets the entire month of April to raise money and awareness about global environmental issues. This year, that campaign focuses on slowing global warming and protecting biodiversity. Using their worldwide network of salons, spa, and retail centers, and an advertising tag line that reads, “What can you do for the earth today?,” Aveda invites customers to make donations and to sign Global Action Pledge Cards. The network goal is to raise US$750,000 for environmental organizations that preserve our Earth’s ecosystems by reducing global warming. The company also aims to gather 125,000 pledges from citizens to reduce the emissions associated with lifestyle choices, resulting of a reduction of CO2 by 125 million pounds over the course of a year. Aveda encourages its salons and spas to create special events and fund raisers of their own. Frederic Holzberger, president and CEO of Fredric’s Corporation, the exclusive distributor of Aveda products for Ohio, Kentucky, Indiana and Michigan has one of the most successful territories in the country when it comes to Earth Month. Fredric’s has received much credit […]

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