- Milwaukee, Wisconsin
- March 28, 2019
25+-year career in private industry and government: Built and led B2B businesses with aggregate 300 employees and $300+ million budget. Team oriented approach to designing marketing and portfolio management strategies in synch with corporate strategy, sales, and product line organizations. Leverage marketing intelligence to build and position powerful brands and enriching customer experiences. Develops, mentors, inspires, and oversees relationship units that designed impactful custom approaches to building pipeline and closing sales. Promoted opportunities where success required creativity, a commitment to product innovation and customer service excellence, and ability to assess and mitigate project risks. Bolstered brand value proposition by leveraging customer insights and mission-driven strategies. Conducted competitive analyses to inform successful outcomes
Education
Experience
Integrated customer marketing teams spanning distribution, traditional and digital content, market research, product marketing, collateral, technology, and CRM across multiple B2B channels. Spearheaded B2B identity requirements in enterprise US Bancorp re-branding initiative, including customer segmentation and product positioning plan informed by competitive positioning analysis. Integrated communications, product development, product strategy
• Developed financial performance plan and forecasting communications vehicles, distributed to over 20,000 bankers worldwide, that promoted bank intelligence, sales readiness, and collaborative cross marketing
• Articulated a vision, established a culture, developed a strategic environment where collaboration drove successes. Developed a B2B brand to leverage the breadth of service offerings across product segments
• Guided analysis of a content marketing brand management strategy to establish B2B enterprise standards and templates for development of white papers, newsletters, digital content, trade show presentations, and other client-facing product marketing messaging. Re-branded over 3,500 collateral artifacts
Established a team-oriented marketing, strategy, research, and risk management group to support client development and retention, VOC and customer experience, competitive analysis and positioning, and customer loyalty to sustain profitability. Synapse among business lines and product groups to enhance complex cross-organizational strategies. Advanced innovative ideas that were actionable, relevant, and research based. Led 65 people across 6 teams developing channel marketing strategies to increase winning rate for high-value opportunities (> $100K).
• Developed an integrated B2B/B2C proposal/presentation system supporting over a dozen business lines that deployed branded materials aligned to buyer decision cycles and honed presentation skill. Delivered $100M+ of proposals annually, influenced strategies for businesses with collective revenues exceeding $10 billion
• Developed full functionality results oriented marketing program resources and expertise: brand strategy; brand awareness; marketing objectives; data analytics; product development; marketing materials; content management; social media presence; digital marketing; partnerships; best practices; PR; business acumen
• Established a project management team focused on risk management and revenue enhancement priorities
Directed and manages integrated marketing communications efforts across more than two dozen County agencies. Instituted and chaired Milwaukee County’s Marketing Communications Council, a collaboration of 20+ interdisciplinary experts focused individually and/or collectively on: brand guidelines; cross-promotion; social media policies; graphic design and identity standards; staff and community engagement; traditional and social media; website; media relations; constituent services; marketing collateral; and graphic design
➢ Directed re-imagining, re-branding, and re-building of the County’s website and employee intranet
➢ Brand Positioning: Led development of first-ever enterprise County brand identity designed to engage staff and statewide constituents. Collaborated with leaders to enhance inter-related product marketing messaging
➢ County Executive team lead on Baldrige Performance Excellence initiatives focused on enhancing customer experiences and positioning the County’s identity and reputation
Community banking consultancy focused on advancing loyalty-enhancing sales strategies. Goal was to drive sales opportunities through: sales enablement strategies; client advocacy and experiences; market insights; brand identity; innovation; collaboration; and Voice of the Customer