Public Relations Coordinator

~ PETA was founded in 1980 and is dedicated to establishing and defending the rights of all animals. ~

PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals. PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates worldwide.

Position Objective 

• To generate media coverage of PETA's campaigns

Responsibilities 

• Prepare and service news releases for PETA campaigns
• Independently pitch PETA campaigns and events to the media
• Prepare and manage news releases for PETA's foreign affiliates
• Prepare and send mailings to the media on specific issues and campaigns 
• Monitor severe weather and natural disasters nationwide (e.g., fires, floods, hurricanes, and tornadoes) and prepare and service news releases regarding the safeguarding of companion animals during such events
• Develop target lists for issue and campaign coverage 
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns 
• Pitch campaigner profiles and interviews to TV and radio talk shows, features editors, and weekly papers 
• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
• Assist campaigners with various duties relating to media coverage 
• Perform any other duties assigned by the supervisor 

Qualifications  

Position Requirements: 

• Degree in a related field or equivalent experience
• Professional writing experience, including newspaper or magazine writing experience
• Knowledge of public relations and the media industry, a plus 
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Proven ability to deal with a variety of people in a professional manner
• Demonstrated ability to work on multiple projects simultaneously
• Proven ability to take initiative and follow through 
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Professional appearance and adherence to a healthy vegan lifestyle 
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization