Director, Marketing

~ Headquartered in beautiful Sarasota, FL, Natural Immunogenics is the manufacturer of the #1 selling colloidal silver brands - Sovereign Silver (consumer) and Argentyn 23 (professional). ~

Natural Immunogenics Corp. is a family-owned and operated company, established in 1999. We produce the finest mineral hydrosols as the first line of defense in the quest for health sovereignty.

We have a unique purpose endowed by our founder. We are also committed to the principles of Health Freedom and Health Sovereignty, which means helping to educate people on the ways they can take control of their own health and wellbeing. Freedom and sovereignty come with responsibility, and require active participation to achieve and retain. 

Position Overview 

As a member of the company's Senior Management Team, The Director of Marketing is responsible for the brands identity, image, integrity and uniqueness.

This role requires a person who not only possesses leadership and team building skills related to the role, but a service and commitment to execution of process, projects, and products, that will help the organization build into the future. Help the organization in a fast paced, rapidly changing environment through creative thought and outcome based actions. 

Responsibilities  

• Brand Development Team management to include Creative Services Associate, Marketing Associate, Education Associate and other Brand Development Support Associates as deemed necessary, as well as potential future services.
• Management of Team Leader of our Consumer Direct business.
• Management of Consumer Development within the framework of the overall Business Development platform, to include internet, e campaigns, direct mail.
• Included in this responsibility is an in depth knowledge and understanding of the Consumer Direct Sales Goals, BDF Management, and appropriate forecasting and reconciliation as well as the understanding of the needs of our existing and potential future consumers. This comes from intentional dialogue and learnings, consumer focus groups, trend analysis, category expertise, and future vision are key components of helping build out a manageable and sustainable enterprise.
• Management of the creative process for new product development.
• Brand identity, image, and overall persona in the marketplace with consumers and customers.
• Manage the creation of the Design for collateral materials and promotions that are consistent with the brand look and meet the expectations of our consumers and our customers.
• Management of the Public Relations and/or advertising firms, objectives, strategies, and goals.
• Management of the Consumer & Brand budget, forecasting, ROI analysis and reporting.
• Trade show management and support.
• Management of contracted vendors and suppliers.  

Qualifications  

Skills, Qualities & Experience: 

• Belief in and accountability to the Mission, Vision, Objectives and Goals of the company.
• Values based decision making.
• Excellent organizational and follow through skills.
• Excellent communication skills.
• Ability to set and manage priorities.
• Ability to work in a fast moving "cross functional" team environment.
• Service oriented behavior.
• An orientation of "creativity" and entrepreneurialism that serves the needs of the company through "Leadership" in areas of functional responsibility.
• Strong people management and team building skills.
• Consumer Direct (web, digital, social) management experience and ability to lead creation and implementation, growth, and prioritization within the organization.
• Ability to learn technical knowledge of creation and administration of interactive web sites.
• NIC brand awareness and brand image development platforms, style, and creation.
• Strong fundamental knowledge of category, consumer behaviors, our products natural ingredients, and their application.
• Competitive Analysis and Market Research for Business Development Purposes.
• Knowledge of Branding, product and packaging design. 

Graphics-Related Software Skills: 

• Photoshop, Illustrator, other (TBD - to be managed/learned)
• Power Point
• Excel
• Word

To Apply

Please click below: "Apply Now Online!" to email your resume and a cover letter. Be sure to indicate "Director, Marketing, Sarasota, Fl."