Brand Manager

• Collaborates with Director of Sales & Marketing and Marketing Team to determine brand objectives and strategies.
• Presents and executes creative ideas for brand goals and objectives in B2B channel with key Sales & Marketing stakeholders.
• Project-manages the organization and execution of all brand-specific print material, literature and advertising for B2B channel.
• Assists with developing and optimizing marketing campaigns specific to new product launches and promotions for B2B customers.
• Assists with design and layout creation for promotional print materials and works closely with Graphic Designer to execute brand vision.
• Researches, presents, coordinates, and manages swag merchandise to support sales and marketing initiatives.
• Facilitates ordering logistics with Purchasing & Inventory Department for all marketing related materials and swag merchandise to ensure sales support tools are relevant and available.
• Liaises with media organizations to support strategic ad campaigns.
• Supports with management of B2B marketing budget.
• Performs market analysis on competition and reports back on industry trends.
• Collaborates with key departments to analyze brand performance, track ROI, and adjust tactics as needed to meet objectives.
• Works with Director of Sales & Marketing to develop overall brand look and feel that fits an omnichannel sales context.
• May supervise one or more employees as assigned.

• Excellent organizational skills and habits.
• Excellent written and oral communication skills.
• Intermediate-level experience with graphics, design projects and software.
• Demonstrated comfort and agility with prioritizing a large workload with rapidly changing priorities and deadlines.
• Strong ability to work with a diverse range of people.
• Experienced with developing and maintaining business relationships internally and externally.
• Ability to work with integrity, efficiency, and discernment, and maintain confidentiality of sensitive information.
• Ability to think creatively and innovatively.
• Intermediate-level budget-management skills and proficiency.
• Intermediate-level analytical skills to forecast and identify trends and challenges.

• Familiarity with the Natural Products Industry.
• BA/BS in Marketing, Communications or Business.
• 2-4 years’ experience in a similar position with equivalent responsibility.                          .

PHYSICAL & MENTAL REQUIREMENTS

• Ability to communicate information and ideas in speaking so others will understand.
• Ability to read and understand information and ideas presented in writing.
• Ability to communicating effectively in writing as appropriate for the needs of the audience.
• Ability to work flexibly and under short deadlines to meet a variety of needs.
• Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Ability to listen and comprehend simple to complex instructions or directions.
• Ability to sit for prolonged periods of time; a stand-up desk is available upon request.
• Ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g. Patterns of numbers, letters, words, pictures, mathematical operations).
• Ability to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
• Ability to manage multiple projects in an organized, fast-paced environment.
• Ability to utilize the sense of sight (close vision, color vision and ability to focus).
• Ability to identify and categorize information, recognizing differences or similarities, and detecting changes in circumstances or events.
• Ability to concentrate on a task over a period of time without being distracted.

• Remote interview process.
• Virtual meetings.
• Proper use of masks at all times.
• Temperature screenings.
• Social distancing guidelines in place.
• Sanitizing, cleaning or disinfecting procedures in place.