Blue Vinyl, Red Alert

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The documentary Blue Vinyl sends a red alert to manufacturers: win your stakeholders' trust or risk being the subject of grassroots efforts against you.

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Largest Forest to Date in N. America is FSC- Certified

Northern Ontario in Canada is home to the first FSC- certification in the Canadian Boreal Forest. The SmartWood program of the Rainforest Alliance and World Wildlife Fund-Canada announced that the Gordon Cosens Forest has been granted Forest Management certification under the Forest Stewardship Council (FSC) system. Managed by Tembec, and located in Kapuskasing, Ontario, Canada, this is the largest forest in Canada to attain the highly regarded FSC/SmartWood seal of approval. The Gordon Cosens Forest covers over 2 million hectares (5 million acres) and is the largest FSC forest certification to date in North America. 75,000 hectares of the forest is owned by Tembec; the remainder is crown land, with management supervised by the Ontario Ministry of Natural Resources. In 2001, Tembec committed to certify all its forests by 2005, an area nearly twice the size of New Brunswick – 35 million acres. The exhaustive certification process included in depth field-oriented dialogues with First Nations, ENGOs, forest industry and other stakeholders in Ontario and throughout Canada. Richard Z. Donovan, Rainforest Alliance’s Chief of Forestry, currently in charge of SmartWood’s work in Canada, said that boreal forest management and certification is “extremely complex due to First Nation issues, as well as […]

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Aveda's Earth Month Campaign Targets Global Warming

Instead of celebrating the Earth for only one day, Aveda, The Art and Science of Pure Flower and Plant Essences, the manufacturer of lifestyle products, targets the entire month of April to raise money and awareness about global environmental issues. This year, that campaign focuses on slowing global warming and protecting biodiversity. Using their worldwide network of salons, spa, and retail centers, and an advertising tag line that reads, “What can you do for the earth today?,” Aveda invites customers to make donations and to sign Global Action Pledge Cards. The network goal is to raise US$750,000 for environmental organizations that preserve our Earth’s ecosystems by reducing global warming. The company also aims to gather 125,000 pledges from citizens to reduce the emissions associated with lifestyle choices, resulting of a reduction of CO2 by 125 million pounds over the course of a year. Aveda encourages its salons and spas to create special events and fund raisers of their own. Frederic Holzberger, president and CEO of Fredric’s Corporation, the exclusive distributor of Aveda products for Ohio, Kentucky, Indiana and Michigan has one of the most successful territories in the country when it comes to Earth Month. Fredric’s has received much credit […]

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