Rainforest Alliance and Lavazza Team Up for Sustainable Coffee

The international conservation organization that pioneered the concept of certified sustainable coffee and the Italian company that pioneered espresso have joined forces to help farmers in remote villages in Colombia, Honduras and Peru improve their quality of life so that it matches the quality of the coffee they grow. The partnership between the Rainforest Alliance and Lavazza, announced at the Slow Food Fair in Turin, Italy, combines the forces of the two standard setters. The Rainforest Alliance is a not-for-profit green group based in New York and Costa Rica that has developed environmental and social standards for farm management and a certification seal to reward farms that meet the criteria. For more than 100 years, Lavazza has set the standard for the exquisite quality Italian espresso served in inimitable style. The Rainforest Alliance and Lavazza agree that good farming practices can produce top quality beans and lead to better prices for farmers, sustaining rural communities while conserving the rainforest ecosystem. Many coffee producers agree, and just need some guidance, training and capital. Through the partnership, which has been more than a year in development, the Rainforest Alliance and Lavazza are evaluating farms according to the Alliance s standards and helping […]

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