EBay Moves to Increase Electronics Recycling

eBay (Nasdaq:EBAY) has launched an initiative that brings together leading technology companies, government agencies, environmental groups and millions of eBay users to confront the problem of “e-waste” — unused or obsolete computers that may pose environmental hazards when disposed of in landfills. With Intel Corporation as its primary ally, eBay’s Rethink Initiative coordinates efforts by industry leaders Apple, Gateway, HP, IBM and Ingram Micro with the U.S. Environmental Protection Agency, the non-profit Silicon Valley Toxics Coalition, UPS and the U.S. Postal Service, among other participants. The centerpiece of the program is a Web site that helps consumers and businesses learn about the different product disposition alternatives, such as recycling and refurbishing, and makes it easy to put this knowledge into action. As consumers and businesses upgrade their PCs to enjoy new capabilities and increase productivity, many are unsure about how to responsibly dispose of old equipment. The Rethink Initiative brings private and public organizations together to promote reuse and recycling as key steps in the purchase process. Intel and eBay will jointly promote the Rethink Initiative and work together in reaching out to additional industry, government and environmental groups to help make the Rethink Initiative even more comprehensive. Industry analyst […]

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