Seattle Mayor Launches

Seattle Mayor Greg Nickels has launched a campaign to achieve meaningful federal action to combat climate change. Speaking at a news conference at the annual winter meeting of the U.S. Conference of Mayors, Nickels announced the Mayors Climate Campaign 2007, which will press the 110th Congress to: Fund an Energy and Environmental Block Grant of $4 billion to help cities combat global warming by increasing community energy efficiency; Establish a national cap on greenhouse gas emissions and a flexible market-based system of tradable allowances for emitting industries; and Pass climate-friendly energy and transportation policies. “Change is in the air and the time to act is now,” said Mayor Nickels. “In Seattle, where our electric utility is carbon neutral, we are showing that you can power a city without toasting a planet. Now we need our leaders in Washington to step up to the aggressive but achievable goal of cutting emissions 80 percent nationwide by 2050.” Nickels and nine other mayors started the U.S. Mayors Climate Protection Agreement in February 2005. To date, 376 mayors from all 50 states plus the District of Columbia, representing more than 56.4 million Americans, have signed the pledge to take action to cut local emissions […]

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EcoHangers Gets Funding

Hanger Network (hangernetwork.com), the innovative in-home media company behind EcoHangers(TM), the environmentally friendly hangers which replace common wire hangers used in laundered/dry cleaned shirts, announced the close of an $8 million round of venture capital financing. Kodiak Venture Partners and Sigma Partners co-led the round, which will help the company grow its sales force and attract additional brands to its stable of clientele who advertise to consumers through the EcoHangers(TM), which include L’Oreal, Dunkin Donuts and Revlon. Hanger Network delivers in-home marketing through a proprietary network of 35,000 drycleaners in the US. This offers advertisers a potential weekly circulation of 52 million, covers all 210 DMAs, and has a 100% view rate at a fraction of the cost of a postage stamp. Advertisers can create programs regionally, nationally and by gender, and can include samples, coupons and advertisements. At a time where thanks to innovations like Tivo, DVR and Satellite Radio have limited broadcast advertising’s effectiveness, more major brands are looking to utilize in-home media solutions like EcoHangers(TM) to directly reach consumers. “As a new media company, Hanger Network is unique in that it not only provides a completely untapped opportunity for brands to reach consumers but also already has […]

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