China 'Suppressed Report on Pollution Deaths'

Read More

Tech Firms Tap Into the 'Green' Movement

Being “green” is all the rage with technology companies these days, but what’s not clear is whether or not the environment-friendly approach is bringing in more greenbacks. Tech buyers say they desire devices that are kind to the environment, but they haven’t shown a strong predisposition to buy them — except when it saves them money. “There’s high-level awareness and low-level activity,” said Christopher Mines, an analyst at Forrester Research. “The goal is to feed into it … and try to take advantage of the growing concern.” Among those able to successfully tap into those concerns are computer hardware companies like Santa Clara, Calif.-based Intel Corp., Palo Alto, Calif.-based Hewlett-Packard Co., Armonk, N.Y.-based International Business Machines Corp. and Sunnyvale, Calif.-based Advanced Micro Devices Inc., which have all been churning out servers or server components that require less power — and thus less money to operate. However, other green initiatives by technology companies, such as running environmentally oriented contests or planting trees, don’t have a direct line to the pocketbooks of client companies’ chief investment officers, making those initiatives ring a bit hollow. “By and large, the vendors are, of course, trying to differentiate and trying to win goodwill to enhance […]

Read More