Molson Coors Brewing Company (NYSE: TAP) is marking Water Stewardship Month this September with a program to educate and engage employees in the UK, Canada, and US.
The "Every Drop, Every Ripple" campaign encourages employees to pledge to be good stewards of the "drops" they use and to be community-minded about the "ripples" they leave behind.
It’s part of Molson Coors’ broader campaign for corporate responsibility, called "Our Beer Print."
"Since fresh water is the single most important ingredient in beer, we not only have a responsibility to be good stewards of this valuable resource, but to raise awareness with our employees and the community on the critical importance of water sustainability," says Bart Alexander, chief corporate responsibility officer for Molson Coors.
The Every Drop, Every Ripple campaign includes a microsite with a home water use survey that helps employees calculate how much water they use, along with easy conservation tips. Once they complete the survey, employees are invited to pledge to conserve 5%-20% of their water use in the coming year.
Molson Coors also sponsors several watershed volunteer activities. For instance, Molson Coors Canada is a national sponsor of the 2011 Great Canadian Shoreline Cleanup in partnership with WWF Canada and the Vancouver Aquarium. Last year, 47,000 Canadians volunteered to remove shoreline litter.
In Colorado, the Golden Brewery will host its fifth annual Friends of the Forest day in partnership with the US Forest Service and the National Forest Foundation to repair the streambed along the Clear Creek Watershed – the famed source of water for Coors beer.
As part of the company’s commitment to water sustainability, Molson Coors has been a lead sponsor of Carbon Disclosure’s Water Disclosure Project since 2010. The Water Disclosure Project data provides insight into the strategies deployed by many of the largest companies in the world on water and will be used to help drive investment towards sustainable water use.
The company is also a signatory to the United Nations’ CEO Water Mandate since 2008. In fact, Coors modeled its global water strategy on the mandate’s six elements.
Coors’ target is to reduce water use 15% per unit of production by the end of 2012 (baseline year 2008). \
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