McDonald’s Corporation
(NYSE: MCD) has committed to source only palm oil certified by the Roundtable
on Sustainable Palm Oil (RSPO) by 2015.
The commitment is part of
a larger Sustainable Land Management Commitment (SLMC) announced in conjunction
with the release of McDonald’s 2010 Worldwide
Corporate Responsibility (CR) Report.
The SLMC requires that, over
time, McDonald’s suppliers will only use agricultural raw materials for the
company’s food and packaging that originate from sustainably-managed land. McDonalds’
gave no further timeline for the commitment, but stated that it will be supported
by a third-party annual evaluation process.
McDonald’s actions initially
will be focused on five raw material priorities – Beef, Poultry, Coffee, Palm
Oil and Packaging. Based on an analysis conducted in collaboration with World
Wildlife Fund (WWF), the five raw materials which are the initial focus of the
SLMC were identified as having the most potential sustainability impacts.
McDonald’s said it is
working with a multi-stakeholder group, the Global Roundtable for Sustainable
Beef, and select Regional Roundtables, to improve the sustainability of beef
production. The company also has sponsored and is piloting a three-year beef
farm study to investigate the carbon emissions on 350 beef farms across the UK
and Ireland.
McDonald’s also joined
the Sustainability Consortium–an independent organization dedicated to
implementing measurable progress based on life-cycle science.
McDonald’s has detailed
its SLMC progress in a special
report available at the link below.
Loading...