79% of consumers have a favorable view of solar energy, and 75% have a favorable view of wind energy, according to a new market survey.
In terms of overall support, these were the top two highest ranked areas in a survey that asked consumers about their views on 12 energy and environmental concepts.
The results are summarized in a free white paper, which is available for download on Pike Research’s website.
The future of the U.S. energy supply is a topic of fierce debate in the political and business arenas, and consumer opinion is a vital component of the broader discussion about the pros and cons of various paths toward a clean energy future.
The percentages of survey respondents stating that they had either a "very favorable" or "favorable" view for each of the 12 concepts were as follows:
- Solar Energy: 79%
- Wind Energy: 75%
- Hybrid Vehicles: 64%
- Electric Cars: 57%
- Biofuels: 47%
- Clean Coal: 47%
- Nuclear Power: 42%
- Smart Meters: 37%
- Smart Grid: 37%
- Carbon Offsets/Credits: 24%
- LEED Certification: 19%
- Cap and Trade: 15%
Cap and Trade and Nuclear Power were tied in terms of the largest percentage of "strongly unfavorable" or "somewhat unfavorable" views from survey participants, each with a 19% unfavorable rating, followed closely by Carbon Offsets/Credits with 18%.
LEED Certification, the green building certification program administered by the U.S. Green Building Council, suffered from a very low level of familiarity among respondents–53% stated that they were unfamiliar with the program, the lowest level of familiarity of any of the 12 energy and environment concepts.
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