When it comes to purchasing cleaning products, more than half of business decision makers cite performance (61%) and price (52%) as the two most important factors; followed by ease of use (21%) and impact on the environment (20%), according to a new survey conducted by Ipsos Public Affairs on behalf of Procter & Gamble (NYSE: PG).
However, the survey found that Nine out of 10 decision-makers in the cleaning industry consider that the issue of sustainability and environmental responsibility is at least somewhat important to their business–including more than half who report it is extremely important (23%) or very important (33%).
The “Business Cleaning Sustainability Study” surveyed 438 decision makers from the foodservice, lodging, health care, and commercial cleaning industries.
The study also shows that while sustainability and environmental responsibility may be important for decision makers, less than one out of four (23%) have sustainability guidelines in their business. More than six out of 10 (63%) report their business does not have such guidelines, and 14% are not sure.
Notably, impact on the environment is more important for the commercial industry (31%) than it is for the foodservice (16%) or the health care (13%) industries.
Decision makers are aware that when it comes to being green, there are many variables that must be taken into account. More than half of them (54%) agree that when it comes to being respectful of the environment, how cleaning products are used is more important than the products themselves. In addition, two thirds (66%) agree–including 25% who completely agree–that, for their business, it is more important that cleaning and disinfecting products be effective than perceived as green.
In fact, half (48%) report that they tend to trust products from well known companies more than they do products with eco-seals.
More than half (58%) of decision makers also report that while they want to choose environmentally-friendly cleaning products and services for their business, they often end up choosing ones that aren’t.
When asked what are the main motivators to purchase “green” cleaning products, close to seven out of 10 (69%) decision makers cite their personal sense of responsibility as the main motivator to do so. Half of them (49%) also mention employee health and safety concerns as a motivator for purchasing green products. Other motivators such as client preference (13%), corporate guidelines (13%) or State regulations (12%), were mentioned by significantly fewer respondents.
For the full report of the survey, go to the link below.
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