Toshiba Corporation (6502.T) announced its entrance into the North American lighting market this week with the launch of an LED product line.
The Japanese electronics company unveiled the E-Core line at Lightfair International in Las Vegas, Nevada.
The line includes six reflector lamps in three colors and two A19 (standard size) bulbs rated at 5.6 watts designed as a replacement for 40 watt incandescent bulbs.
Toshiba did not say how much the bulbs would cost, but the company said they will have a lifespan of no less than 40,000
hours, while reducing power consumption and CO2 emissions by as much as
85%
Toshiba says its LED bulbs lead the industry with 1690 lumens performance and a 260° lighting angle.
Competitor GE (NYSE: GE) recently released its LED replacement for standard 40-watts. The price of GE’s bulb is expected to be between $40 ad $50.
Toshiba ended production of general-use incandescent bulbs in March, a product Toshiba was first to manufacture in Japan and has produced for 120 years.
Toshiba chose TIC, Toshiba’s infrastructure business arm in the United States, to distribute LED lighting to North America in an effort to leverage TIC’s infrastructure systems business to provide energy management solutions. TIC’s product lines include: SCiB™ rechargeable batteries, smart grid solutions, photovoltaic systems, transportation systems, efficiency motors, and more.
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Royal Philips Electronics (NYSE: PHG) displayed its previously announced LED substitute for standard 60-watts at the Lightfair. The bulb is rated at 12 watts, is dimmable, and will be the first 60-watt replacement on the market.
Every year more than 425 million 60-watt incandescent light bulbs are sold in the United States, representing approximately 50% of the domestic incandescent light bulb market. According to calculations by Philips, this LED replacement has the potential to save 32.6 terawatt-hours of electricity in one year, enough to power the lights of 16.7 million U.S. households or 14.4% of the total number of households in the entire US. It would also eliminate the generation 5.3 million metric tons of carbon emissions annually.
Ed Crawford, CEO of Philips Lighting in North America, told Greentech Media the bulb will sell in the $60 range.
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