On November 5, The Good Entrepreneur, a green reality series, premiers on CNBC.
The program won’t be shown in the US, but will be air across Europe, the Middle East and Africa and South East Asia at 23.00 CET.
During the four-part series, three green entrepreneurs will pitch business concepts to a panel of CEOs and academics, each competing for a prize package valued at €250,000.
The series will follow each entrepreneur’s journey towards making their business a reality. They will meet mentors, including business executives and academics, who will offer feedback and advice and identify the strengths and weaknesses of their business proposals.
In the first program, UK-based architect Craig White will present his business idea – building straw bale modular homes and commercial buildings – which save up to 85% of heating costs. Craig travels to London, Berlin and Lund, Sweden on his quest to gain business insight.
In the second episode (Nov.12), Maltese inventor and mountaineer Marco Cremona presents his plans to install on-site waste water recycling plants in large hotels.
Episode three (November 19) introduces the final contender, Mathew Holloway, whose innovative air cooling system is built from green materials and uses just 10% of the power consumed by traditional air-conditioning systems.
The series finale (November 26) will be filmed in front of a studio audience. The three contestants will draw upon the advice and expertise they’ve gained from their mentors and pitch their idea to a panel of judges. The judges will interrogate each finalist and put each idea to the test. They will ultimately decide who should be named ‘The Good Entrepreneur of 2009′.
The Good Entrepreneur TV series is the result of a competition organised earlier this year by CNBC and Allianz, an insurer and financial services provider. The competition received 200 entries.
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