Holiday Inn to Install LED Lighting

Holiday Inn plans to use LEDs in new exterior signs at more than 3,200 locations, as part of a global relaunch of the company’s logo and brand image.

The signs incorporate energy-efficient, Tetra® LED lighting systems made by GE (NYSE: GE) subsidiary Lumination, LLC.

Holiday Inn expects to cut energy usage by more than half and achieve an estimated 52% reduction in kilowatt hours with signs lit an average of 12 hours per day, 365 days per year. That represents an estimated reduction of 8,700 metric tons of carbon dioxide annually.

The new signs are expected to save Holiday Inn an estimated $4.4 million annually over previous neon and fluorescent lighting ($3 million annual maintenance savings and $1.4 million energy savings).

The relaunch is expected by the end of 2010.

“We are increasing quality and driving consistency across all Holiday Inn properties, and being more contemporary with this major rebranding. It only makes sense to use the greenest signage solution possible,” says Angela Brav, chief operating officer, North America, InterContinental Hotels Group (NYSE: IHG). “We are replacing more than 9,300 signs across several countries, so the energy savings GE’s LED systems are providing is significant.”