Last week Apple (Nasdaq: AAPL) introduced the new fourth generation iPod nano, which in addition to being even smaller than ever, is also significantly more environmentally friendly than previous versions.
The latest version of the popular mp3 player is made with arsenic-free glass and has no Brominated Flame Retardants (BFRs), mercury or polyvinylchoride (PVC). The device also has a "highly recyclable aluminum enclosure," according to the Apple website.
Apple CEO Steve jobs introduced the gadget to the press, saying it was the "cleanest, toxic-free iPods we’ve ever built."
Apple has been criticized by Greenpeace in the past for using toxic chemicals in its products. However, Greenpeace applauded Apple’s latest effort to clean up the iPod.
In a blog post, the environmental group praised the new iPod and also urged Apple to follow through on its commitment to become the first company to make personal computers free of PVC and BFRs.
Apple, like other electronics companies, has also been criticized for adding significantly to the waste stream. As a result, Apple began taking back old iPods for recycling at its stores around the world about a year ago.
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