RecycleBank, a rewards program that motivates households to recycle, announced that it has secured $30 million in Series B funding from leading venture capital firms, Kleiner, Perkins, Caulfield and Byers (KPCB), RRE Ventures, Sigma Partners and The Westly Group.
RecycleBank will be using this funding to rapidly scale in the United States and continue expansion into Europe in the next 24 months, according to a company release.
RecycleBank motivates households and communities to recycle by measuring the amount of recyclables from each home and converting the weight into RecycleBank Reward Points. These Points can be viewed and redeemed at www.recyclebank.com with more than 400 national RecycleBank Reward Partners such as Kraft Foods, Evian® Natural Spring Water, Dunkin’ Donuts, Stonyfield Farms, Green Mountain Coffee and Coca-Cola, as well as local reward partners like restaurants and grocery stores.
Currently, RecycleBank is in more than 40 municipalities throughout Pennsylvania, Delaware, Massachusetts, Vermont, Connecticut and New Jersey.
KPCB and The Westly Group join RecycleBank’s first-round investors, RRE Ventures and Sigma Partners in funding the growth and expansion of RecycleBank. KPCB has been an early investor in more than 300 information technology and biotech firms for more than 30 years, including Sun Microsystems, Google and Amazon.com.
"Eighty percent of all garbage is recyclable, yet the average residential recycling rate is less than 20%. By simply measuring the amount of recycling and rewarding recyclers with real value, RecycleBank has more than doubled recycling rates in every community that’s deployed the program to-date," said Trae Vassallo, partner at KPCB. "We’ve been searching hard for companies that provide real benefits to consumers through being green and we were delighted to find RecycleBank. RecycleBank reduces landfills, reduces energy use and rewards consumers for doing the right thing."
About RecycleBank:
RecycleBank is a rewards program that motivates people to recycle. RecycleBank is simple to implement, market-driven and proven to work, saving municipalities’ money and rewarding citizens for their environmental stewardship. RRE Ventures and Sigma Partners are the largest institutional shareholder group and Ron Gonen, the co-founder and CEO is the largest individual shareholder. RecycleBank is headquartered in New York City and also maintains an office in Philadelphia.
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