Concern about the environment and global warming is not only influencing how consumers live their lives, but also impacting their buying habits, according to a new consumer survey.
72% of those asked said they used energy efficient light bulbs and 57% said they purchased recycled products, according to BuzzBack Market Research, which surveyed over 1,000 consumers in the U.S. and U.K. to learn how they are changing their lives to be more "green" or environmentally conscious.
About half of those surveyed agree completely/somewhat "that the environment is the most important issue, and are willing to make sacrifices such as convenience, comfort or cost savings in order to support the environment."
However, BuzzBack concluded that much work still needs to be done to change attitudes among consumers, as less than 10% say they buy products only from "green" companies.
When it comes to using products to improve the environment, US consumers say they do the following more often than not:
- 72% use energy efficient light bulbs
- 70% turn down the thermostat
- 71% recycle paper
- 68% turn off electric appliances rather than leave them on stand-by
- 67% take more showers than baths to conserve water
- 57% recycle glass
- 57% purchase recycled products
- 55% purchase recycled paper
- 51% purchase refill products
- 38% use less household chemicals
- 36% walk short distances rather than drive
- 31% buy organic fruit or vegetables
- 20% take fewer flights
- 15% buy organic meat
- 6% only buy products from companies they consider Green
- 4% use a hybrid car
About three-quarters in both the US and UK are ‘extremely/slightly’ worried about global warming. More UK consumers are ‘slightly’ worried, and nearly two-thirds of these have made changes to things they do or buy as a result. In the US, among those worried about global warming, only half have made changes to what they do or buy.
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