The Alliance for Climate Protection, launched by Al Gore, is about to launch the most ambitious U.S. marketing campaign ever on climate change, spending over $100 million a year for three years.
The Alliance for Climate Protection will buy ads and partner with grass-roots groups to focus on the urgency of the problem and solutions and spread the word on how to cut greenhouse gases. It is the most ambitious effort to date to pull in the American consumer to get serious about climate change.
It also is seeking partnerships with consumer product makers to amplify the message on how to curb global warming through their packaging, websites or ads.
Read the full coverage: ‘Green’ Bandwagon Is Getting A Big Push.
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