Sony, Nike and Others Take on Climate Change

Twelve leading companies, including HP, Sony, Nokia and Nike, have signed a declaration to drastically reduce their carbon footprints and urge other business to do the same.

The Tokyo Declaration was released last Friday at a meeting hosted in Tokyo by World Wildlife Fund (WWF) and Sony. The declaration states that the world’s greenhouse gas emissions must be reduced by more than 50% by 2050. It also says greenhouse gas emissions must peak and start to decline within the next 10 to 15 years in order to keep global warming below the dangerous threshold of 2 degrees Celsius.

"At Sony, we believe that it is impossible for a business to flourish in a degraded environment. For this reason we are committed to using our technological ability and know-how to reduce our impact on the planet, and to help our customers reduce their impact at home," said Sir Howard Stringer, Sony’s chairman and CEO. 

As members of the WWF Climate Saver Program, many signatories of the Tokyo Declaration already are attempting to reduce emissions, but the WWF said this declaration goes further, with a pledge to reach out to their business partners and urge them to undertake effective steps to reduce climate pollution as well. 

WWF said in signing the Tokyo Declaration, these companies intend to "emphasize the imperatives and benefits of early, voluntary and innovative action on climate change."

The signatories are Allianz, Catalyst, Collins, HP, Nike, Nokia, Novo Nordisk, Sagawa, Sony, Spitsbergen Travel, Tetra-Pak and Xanterra.

WWF said the involvement of these influential companies was proof that the business world has recognized the need to do more to help national governments achieve targets agreed under the 1997 Kyoto protocol.  

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