Morgan Stanley, Deutsche Bank Call Green Business $1 Trillion Mega-Market

Morgan Stanley calls the blossoming green business market as a $1 trillion market, while Deutsche Bank calls it a Mega-Market. Both firms see the coming investments to tackle climate change as a market as huge.


Policies being shaped now by governments around the world, population growth and spiking fuel prices, along with reduced costs for clean energy are creating this mammoth investment opportunity that should even tempt the skeptics of climate change.


Morgan Stanley sees clean energy sales growing to an estimated $1 trillion a year by 2030 – the U.S. gross domestic product was $13.2 trillion last year.


The bank projects that solar will grow from practically zero in market penetration in 2005 to 11.2% in 2030. Wind could grow from 0.9% to 9.6%, and biofuels could grow from 1% in 2005 to 21% during that time period.


Deutsche Bank has brought $8.5 billion into climate change funds that invest in companies/projects in the sector, including clean energy, energy efficiency, sustainable agriculture and construction.


Morgan Stanley plans to invest $3 billion in this market over the next five years.

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