Almost 90% of Americans think that solar electricity should be an option for all new home construction, up significantly from a year ago (79%).
Still, most people don’t understand how solar works. Survey respondents were more likely to recognize solar could turn lights on (82%), heat bath water (82%) or a swimming pool (80%), than power common electric devices like computers or appliances (71%).
People living in the Northeast (63%) and Midwest (65%) were significantly less likely to identify this functionality for solar energy, compared to those in the South (75%) and West (78%).
Saving money on monthly energy bills remains the primary motive for people to install solar, (84%). 56% said they’d be more likely to purchase solar if the system would cost them zero money down and they would immediately see reduced energy bills.
A significant group of respondents said their reason to install solar would be to reduce oil dependence (77%) or because it is a secure source of energy (75%).
The study was conducted by Roper Public Affairs, a division of GfK NOP, on behalf of Sharp Electronics Corporation.
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