Wal-Mart and Home Depot are signalling a change for other Fortune 500 companies to notice: make your products “green”.
Wal-Mart is tracking customer purchases of a basket of green products as a first step toward increasing awareness of those products.
The world’s biggest retailer said its Live Better Index is a barometer of customer attitudes, based on sales of compact florescent light bulbs, organic milk and baby food, extended-life paper products and laundry detergents in concentrated form or with reduced packaging.
New Hampshire is the “greenest” state when it comes to buying products on the Live Better index, Wal-Mart said, with Connecticut, Rhode Island, North Dakota and California also performing well.
Wal-Mart plans to become much more “bold” in making green products available to customers. The Home Depot Inc. said Tuesday it will put labels on products in its U.S. stores classifying them as environmentally friendly.
Home Depot, the world’s largest home improvement store chain, is rolling out a green product labeling program – “Eco Options” – throughout the U.S. It started the program in Canada in 2004.
Labels will point to some 25000 green products including natural insect repellents and organic plant food, front-load washing machines, and light bulbs.
The company plans to give away 1 million CFL bulbs on Earth Day, April 22, and will launch a dedicated Web site for the program.
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