Wild Oats Markets (Nasdaq: OATS) has signed an agreement with Price Chopper Supermarkets to sell the entire line of Wild Oats branded natural and organic products in its stores. This is OATS first such agreement with an independent retailer. Price Chopper plans to offer hundreds of Wild Oats branded products in all 115 of its stores located in six Northeastern states. “We want to carry as many items as our customers want to buy and will continue to build the brand with our new partners. We are currently in the process of re-planogramming our shelves to handle the new products. In order to insure smooth replenishment in our stores, we are retrofitting our warehouse to incorporate the entire line and will start distribution just after the holiday season,” added Golub.
The selection of products will range from all-natural cookies and snacks, to natural cheeses and imported Italian sodas, as well as everyday staples that provide natural and organic alternatives to mainstream brands.
About Price Chopper
Based in Schenectady, NY, the Golub Corporation, a family-owned company, owns and operates over 100 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut and New Hampshire.
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