Whole Foods Market (Nasdaq: WFMI), the world’s leading retailer of natural and organic foods, has begun a program to offer customers a way to participate in the the growth of the U.S. wind market.
Shoppers can purchase $15 and $5 Wind Power Cards at checkout counters at 80 stores in Arizona, California, Colorado, Nevada, New Mexico, Oregon, Texas and Washington.
The cards enable customers to buy certified wind energy credits equivalent to a household’s average monthly electricity consumption – 750 kWh for a family or 250 kWh for an individual.
“Purchasing a Wind Power Card to offset your own energy consumption, or as a gift for others, is an affordable way to fight climate change,” says Quayle Hodek, Renewable Choice Energy’s chief executive officer, one of the companies that sells the cards. “Wind Power Cards do not reduce or replace conventional electricity bills, but they offer consumers an opportunity to ensure that the energy they take from the grid is replaced with clean, renewable energy derived from wind power.”
In January, Whole Foods announced the largest corporate purchase of renewable energy credits in North America to offset all of its electricity use.
“A purchase of a wind power card provides an opportunity for an individual or a family to help reduce their dependence on fossil fuels by supporting the production of renewable energy,” said Michael Besancon, Whole Foods Market Southern Pacific president.
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