Computer maker Dell (NASDAQ:DELL) has achieved some milestones in its use of recycled and FSC-certified paper.
Its marketing publications now use an average of 50% recycled content paper – and in many publications up to 90% – exceeding a five-year company goal to use 50% recycled content by 2009.
Dell established a Forest Products Stewardship Model in October 2004 after consultation with a number of stakeholders. The document is available at www.dell.com/paper. The model sets two primary goals for the company:
– Increasing use of recycled-content paper, specifically, using 50% recycled-content paper in all marketing catalogues and publications within five years from the effective date of the policy.
– Responsible sourcing including purchasing 25% of all paper requirements from Forest Stewardship Council (FSC) sources by 2010.
Dell’s newspaper inserts are currently printed on paper with 90-100% recycled-content. Catalogues for small- and medium-sized business customers are printed on more than 80% recycled-content and catalogues for consumers on 30% recycled-content paper. Globally, Dell’s average recycled content use in marketing publications is 50%.
Dell is currently sourcing between 15-20% of paper from FSC-certified sources exceeding an interim goal to source 10% of paper requirements with FSC certification by 2006 and quickly closing in on its 2009 goal of 25%.
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