American shoppers spent nearly $45.8 billion on natural and organic products in 2004, according to research published in the 24th Annual Market Overview in the June issue of The Natural Foods Merchandiser.
In 2004, natural products sales increased 6.9 percent across all sales channels, including supermarkets, mass marketers, direct marketers and the Internet. Sales of organic products rose 14.6 percent in natural products stores.
As interest in low-carb diets waned, sales of organic baked goods rose 35 percent. Other fast-growing organic categories included meat, poultry and seafood, up 120 percent; coffee and cocoa, up 64 percent; and cookies, up 63 percent. Organic pet products grew 36 percent to $47 million.
More facts about this sector — one of the nation’s fastest-growing consumer segments — may be found in NFM’s Market Overview, which provides the most comprehensive current data on retail sales of natural and organic foods, personal care products and supplements.
The Market Overview is produced jointly by NFM and its San Diego-based sister publication, Nutrition Business Journal, a leading source of market research and strategic business information for manufacturers and suppliers in the nutrition industry. NFM is the official publication of Natural Products Expo.
To learn more about the natural products industry, register at www.naturalfoodsmerchandiser.com/webcast/marketoverview2005 for a free Market Overview Webcast, to be held Wednesday, June 8 at 2 p.m. EDT. NFM Editor Marty Traynor Spencer and NBJ Research Director Patrick Rea will discuss the results and answer questions.
New Hope Natural Media (www.newhope.com) publishes The Natural Foods Merchandiser and Nutrition Business Journal as well as The Natural Grocery Buyer, Delicious Living, and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including the two largest natural and organic products trade shows in the United States: Natural Products Expo East in Washington, D.C., Sept. 15-18, 2005, and Natural Products Expo West in Anaheim, Calif., March 23-26, 2006.
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