Starbucks Coffee Company (NASDAQ:SBUX) announced today it will incorporate 10% post-consumer recycled content in its paper cups.
It's a first for the U.S. Food & Drug Administration (FDA) to approve the use of recycled content in food packaging. The FDA granted Starbucks' supply chain member, Mississippi River Corporation, the first-ever approval.
"Beginning to use post-consumer recycled content hot beverage cups is an important milestone for Starbucks in addressing the environmental impact associated with our paper-buying practices," said Jim Donald, Starbucks CEO designate. "Starbucks goal is to convert hot cups in our U.S. Company-operated retail stores by the end of calendar 2005. We will continue to explore ways to include recycled content in all Starbucks-branded paper goods in our stores."
Starbucks collaborated for more than two years with its suppliers Solo Cup Company, MeadWestvaco, and Mississippi River Corporation to obtain approval from the FDA.
This is one of many environmental initiatives for Starbucks: green building, energy and water conservation and waste reduction in retail stores and facilities, improving coffee farming practices and environmental initiatives in local communities.
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