Although high quality recycled magazine-grade papers are widely available, few magazines use them. Yes, the costs are comparable too. 95 percent of magazines use virgin, chlorine-bleached paper, using 35 million trees each year.
The Magazine PAPER Project (Printing Alternatives Promoting Environmental Responsibility) a collaboration between Co-op America, the Independent Press Association and Conservatree offers help for magazines to switch to recycled paper. A number of magazines including Discover, Outside and Blue, use it because it is important to their subscribers. The fact that these small
to mid-size circulations – that can’t benefit from economies of scale – can use recycled paper cost-effectively shows that all publications can.
Danielle Dagan, production director of Blue, a monthly outdoor adventure magazine with a circulation of 200,000, says, “It is getting easier and easier for publishers to use recycled paper. The cost continues to decline.”
You will find the report, “Turning the Page: Environmental Impacts of the Magazine Industry & Recommendations for Improvement” on the web site, along with a list of available papers. Conservatree offers free personalized assistance to publishers.
http://www.EcoPaperAction.org
http://www.conservatree.org
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