Life cycle analysis of Electrolux washing machines shows that the majority of environmental impact occurs when the machine is used. How can a company control the use of its equipment once it’s in the customer’s hands? Electrolux has started a pilot on the Swedish island of Gotland, wiring 7000 home washing machines to track when they are used. Homeowners don’t pay Electrolux for the machines, they pay for how much they wash their clothes. Customers have the incentive to wash more efficiently, which brings down energy and water usage. After 1000 washes, customers may exchange their machine for a new one.
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