The BOOK is OUT: Already in Second Printing in U.S.

You know what book: the subtitles are different in the U.S. and abroad, but it’s Natural Capitalism (:The Next Industrial Revolution [in Europe]; :Creating the
Next Industrial Revolution [in the U.S.]). The long awaited call to arms by Paul Hawken, Amory Lovins and Hunter Lovins launched September 30. The American edition sold out before the publication date and has gone into a second printing. The book will be translated into German and published by Bertelsmann in early 2000 and translations into French and Mandarin Chinese are in negotiation.

One of the promising developments noted in GEO 2000 is the realization by the global business community that environment and commerce go hand in hand. Natural Capitalism offers a foundation for the next industrial revolution, through which we may solve many pressing environmental problems. You can download excerpts and chapters at the Natural Capitalism website. We will be publishing excerpts from the book shortly.

Outside the U.S., order through Earthscan Publications and in the U.S. order the book directly through Rocky Mountain Institute. Discounts available for more than 5 copies.