The National Environmental Trust, Union of Concerned Scientists, and Physicians for Social Responsibility begin an international $11 million media and grass roots global warming campaign this week. It starts with TV spots on 200-plus stations nationwide and a movie trailer, “A Perfect Balance,” later this month. Narrated by celebrities, the trailer illustrates how global warming is caused, and how it can be reduced. Translated into at least 10 languages and broadcast in 60 countries until Earth Day 2000, it is expected to reach more than a billion people world-wide.
An associated website, http://www.hotearth.com serves as an information source on global warming and practical solutions. A “Pollution Solutions Tour” will visit 36 cities in the next two months, displaying readily available environmental products.
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