Coca-Cola: Time For Recycled Plastic?

Coca-Cola is on the short list of companies that formally endorse the CERES principles. Although the
company uses recycled and refillable plastic bottles in other countries, it
has failed to fulfill its 1990 promise to use recycled plastic in the U.S.
Coke is producing more plastic bottles, and fewer made from glass and aluminum,
which are made with recycled materials and widely recycled.

Four years ago, Coke stopped using any recycled plastic in the U.S., citing
higher costs as the reason. Yet, using the material would add a fraction of
a cent per bottle. It would cost the company one-half of one percent of Coke’s
profits, the equivalent of
CEO M. Douglas Ivester’s 1998 stock options.

Source: United Nations Association of the USA