Although California remains the leader in with 20.5 percent of U.S. sales, the lead is narrowing as the industry grows throughout the country. Sales in the Northeast
are very close at 20 percent. Regions with the greatest room to grow are
experiencing the most percentage gain in revenue.
State | % of U.S. Sales | 1998 %Sales Revenue Growth |
| Northwest: WA.,OR,AL. | 4.7 | +10.3 |
| Pacific: CA. | 20.5 | +10.8 |
| Southwest: NV,NM,AZ,TX | 9.7 | + 8.2 |
| Mountain: ID,MT,UT,CO. | 5.1 | + 9.4 |
| Central: ND,SD,MN,NB,KS,OK | 4.0 | +19.8 |
| Midwest: WI,IO,MO,MI,IL,IN,OH | 15.5 | + 8.6 |
| South: AK,LA,AL,GA,FL. | 11.0 | + 7.8 |
| Northeast: ME,NH,VT,MA,CT,NY,NJ,PA. | 20.0 | +14.1 |
| East: DE,MD,VA,NC,SC,KT,TN,WVA. | 9.6 | + 9.2 |
It’s been seven years of double-digit growth in the industry. This year, expansion of natural food products into mainstream supermarkets provided a windfall for industry suppliers, but increased competition for retailers. The industry continues its strong growth pattern. “The pioneers of the industry have seen the dream of natural products reaching a mainstream audience come true,” says Cynthia Tice, founder of Center Foods in Philadelphia. “But people have to hone their skills to stay competitive.”
Source: Natural Food Merchandiser | ||
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