The 1999 Cone/Roper Cause-Related Trends Report, released in March, found that cause programs are not a passing ‘fad’ but rather are a must-do for brands seeking to strengthen relationships with customers, employees, communities and business partners.
“Approximately two-thirds of customers, 130 million Americans, continue to say that if price and quality are equal, they are likely to switch to a brand or retailer associated with a good cause.”
90 percent of employees of companies involved with a cause feel proud of their company’s values, versus 56 percent of employees at companies without cause programs. Further, 87 percent of surveyed employees involved with causes feel a strong sense of loyalty to their company, versus 67 percent of employees at companies without cause programs.
FROM
Co-op America’s Connections
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