Ford Motor Co. announced it will voluntarily sell only low-emission SUVs in the U.S. and Canada by next year, with no added cost to customers. On a total fleet average basis, Ford’s LEV trucks will be about one-third cleaner than they are today, equal to removing 350,000 SUVs from the road.
“Last year, when we announced our LEV Sport Utility initiative, we said that when the technology allowed, the cost to the customer was affordable, and we could do it in volume we would proceed with environmental actions without regard to regulation or regulatory timetables,” said Jacques Nasser, president and chief executive officer. We are finding other efficiencies so that no cost from this action is passed to the customer.”
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