The author of environmental business book classic, Lean and Clean Management, has released a new book, Cool Companies: How the Best Businesses Boost Profits & Productivity by Cutting Greenhouse Gas Emissions.
Using 100 illustrative case studies, he documents that financial performance from energy efficiency and clean technology investments can surpass even Wall Street returns.
Most business leaders assume emissions cuts will be expensive or are operating under the illusion that they maximized energy efficiency in the 1970s and 1980s. But tremendous recent advances in information technology and ubiquitous electro-mechanical devices offer the promise of billions of dollars to the bottom line.
The book shows business leaders, step-by-step, how to exploit revolutionary advances in the design of motors, lighting, heating and cooling, and building space to save money while helping fight global warming. Look for a Feature abstract from this book soon in “Sustainable Business Insider”.
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