Amory Lovins and Ernst von Weizsaecker will be teaching a two-week residential course, Natural Capitalism, at Schumacher College, England, in June 1999.
Previous industrial revolutions needed to make people 100-fold more productive because the relative scarcity of people was limiting economic development. Today we face a new pattern of scarcity in which people are abundant but nature is becoming scarce. The cornerstone of the next economy will be radically improved resource productivity. Natural capitalism redesigns industry on ecological principles, with closed loops and zero waste. It shifts the economy from the episodic acquisition of goods to the continuous flow of value and service. And it reinvests in restoring, sustaining and expanding the stock of natural capital.
Applications to participate in this course are invited from those already working in the business world who are able to take advantage of a pragmatic guide to redesigning their business’ logic, structure, culture, processes, and products – people who are best placed to become the leaders in the next Industrial Revolution.
Taught by Amory Lovins, co-author of Natural Capitalism and Ernst Von
Weizaecker, president of the Wuppertal Institute for Climate, Environment and Energy, and co-author with Amory Lovins of Factor Four.
schumcoll@gn.apc.org
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