Keep America Beautiful Inc. presented Ford with the 1998 Vision for America award which honors achievements in recycling and use of recycled-content materials and for innovative reuse of cast-off and scrap materials.
Recycling initiatives established by Ford include a “Carpet to Car Parts” project, where recovered carpeting is screened, pelletized, and combined with virgin resin to make engine air cleaner housings for nearly 3 million vehicles annually. The company also uses 50 million recycled soda bottles each year to make grille reinforcements, door padding, and roof liners.
Ford cars and trucks made in the U.S. and Europe are, on average, 75 percent recyclable. And Ford recycles its own tires, using them to manufacture ergonomic floor mats.