The Hain Celestial Group, Inc. (Nasdaq: HAIN), a natural and organic products company, today announced a license agreement with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) to offer a new Martha Stewart-branded line of natural home cleaning solutions.
In collaboration with the Martha Stewart design team, Hain Celestial will develop the products for this line, which are planned to be primarily derived from plants and minerals.
Martha Stewart, MSLO’s Founder said, "The products will be sensibly and attractively packaged with useful homekeeping tips and instructions to ensure that consumers can clean their home safely and effectively, without harming family members or pets."
MSLO Executive Chairman Charles Koppelman said: "We’re excited to team with The Hain Celestial Group to develop the first in what we hope will be a broad program of Martha Stewart-branded household products."
The Hain Celestial Group, headquartered in Melville, NY, participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills® and many others.
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