Smart Grid software company Opower announced that AEP Ohio, a unit of American Electric Power (NYSE: AEP), has selected its customer engagement platform for its Smart Grid deployment.
Beginning late summer, Opower will help the utility provide 70,000 smart-metered homes with contextualized in-home energy data and energy-efficiency advice and tips through mailed paper reports and an online energy management portal.
The Opower platform is an advanced customer engagement (ACE) solution that delivers individualized energy usage information through all available channels: the mail, web, phone, in-home displays as well as mobile devices. The cross-channel approach is designed to enable all customers to engage with their energy data and save on their bills, irrespective of income or access to technology. At AEP Ohio, the initial deployment will include the mail and web, and the platform is equipped to include additional device-centric communication channels in the future.
Opower says its platform combines information delivery, usage analytics, behavioral science and household-level content customization to deliver up to 85% customer engagement.
With the addition of AEP Ohio, Opower is now working with 33 utilities across the country. Earlier this month, OPOWER announced that Commonwealth Edison has also selected the same platform as part of its large-scale Smart Grid pilot.
The platform is currently deployed to more than one million homes.
Opower is headquartered in Arlington, VA.
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